WHAT: WHERE: WHO:

Ever-Evolving Digital Collection of Thoughtful Homewares & Where to Shop Them

A premier textile brand specializing in organic cotton bedding and home accents.

/po͞of/ noun

cushioned footstool or low seat with no back.

To shed light on (an object). An ongoing series highlighting a selection of heirloom lighting.

See something that lights you up?

“It’s evolved a lot,” explains interior designer Joanna Plant, “but it’s been very, very slow, and there was never a plan. I think for that reason, it doesn’t feel decorated, which I find I like at home. I don’t really want to live in an overly coordinated, thought-through home.”

West-London apartment of interior designer Beata Heuman

It all begins with an idea.